将文化变成产品 | Turning Culture into Products
I spent 10 years figuring out why Chinese culture struggles to travel globally — and built the system to fix it.
I’m Ian Xia. I’ve taken Chinese cultural experiences to 15 cities across Europe, attracted 2.65 million visitors, won Grand Prix at the global events industry awards against Google, Microsoft and Sony — and watched it all collapse overnight.
That journey became the foundation for CAAP™ (Culture As A Product), a framework for transforming cultural ideas into commercially successful international experiences.
This is where I think out loud about cultural product design, the global cultural industry, and what it takes to bring Chinese culture to the world stage.